RT info:eu-repo/semantics/article
T1 Are you technologically prepared for mobile shopping?
A1 Prodanova, Jana
A1 San Martín Gutiérrez, Sonia
A1 Jiménez Torres, Nadia Huitzilin
K1 Travel services
K1 Mobile phones
K1 Purchase intention
K1 Technology readiness
K1 Theory of Planned Behavior
K1 Consumidores-Conducta
K1 Consumer behavior
K1 Viajes
K1 Voyages and travels
K1 Teléfonos móviles
K1 Cell phones
AB This study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of mobile purchases of travel-related services. The model estimation, using structural equation modelling and data from 220 Spanish online buyers of travels, suggests that technologically ready customers are more prone to be persuaded by others’ opinions, perceive more control and have greater intentions to purchase a travel by mobile phone. In contrast, consumers’ technology readiness does not appear to improve their attitudes toward mobile phone advertising. This technology readiness construct partially extends the Theory of Planned Behavior and constitutes a primary determinant of consumers’ intentions to purchase travel services through mobile phones.
PB Routledge
SN 0264-2069
YR 2021
FD 2021
LK http://hdl.handle.net/10259/9768
UL http://hdl.handle.net/10259/9768
LA eng
NO The authors thank the Ministry of Economy and Competitiveness, Spain for its support of thisresearch through the project ECO2014-53060-R.
DS Repositorio Institucional de la Universidad de Burgos
RD 12-dic-2024