RT info:eu-repo/semantics/article
T1 Achieving customers’ repurchase intention through stimuli and site attachment
A1 Prodanova, Jana
A1 San Martín Gutiérrez, Sonia
A1 Jiménez Torres, Nadia Huitzilin
K1 Online purchase
K1 Repurchase intentions
K1 Attachment
K1 SOR
K1 Second-order
K1 Service quality
K1 Security and privacy
K1 Entertainment
K1 Travel services
K1 Comercio electrónico
K1 Electronic commerce
K1 Consumidores-Conducta
K1 Consumer behavior
AB Despite its widespread use as a purchase channel, the Internet still provokes consumer concerns when it comes to the acquisition of high-involvement services, such as travel. This study, therefore, explores customers’ intentions to repeat their online travel purchases, depending on the level of attachment they develop with a website, as is driven by high- and low-task relevant website characteristics. With an innovative, electronic Stimulus–Organism–Response model that introduces a new site attachment variable, this study reveals that, among experienced online travel purchasers, service quality, security and privacy issues, and entertainment all function as stimuli to incite affective, cognitive, and social activity and thereby enhance site attachment. This site attachment, in turn, evokes beneficial customers’ responses, in the form of increased intentions to purchase travel services online again. With this distinctive approach to observing customers’ reactions to and interaction with websites, this study establishes several strategic implications that can help companies enhance their service features and provision, as well as ensure lasting relationships with their customers.
PB Taylor and Francis
SN 1091-9392
YR 2020
FD 2020
LK http://hdl.handle.net/10259/9769
UL http://hdl.handle.net/10259/9769
LA eng
NO The authors thank the Ministry of Economy and Competitiveness, Spain for its support of this research through theproject ECO2017-82107-R.
DS Repositorio Institucional de la Universidad de Burgos
RD 12-dic-2024