RT info:eu-repo/semantics/article
T1 The path to mobile shopping compatibility
A1 Jiménez Torres, Nadia Huitzilin
A1 San Martín Gutiérrez, Sonia
A1 Puente Domínguez, Nuria
K1 Compatibility
K1 Mobile shopping
K1 Self-efficacy
K1 Innovativeness
K1 Implication
K1 Entertainment
K1 Comercio electrónico móvil
K1 Mobile commerce
K1 Consumidores-Preferencias
K1 Consumers' preferences
AB The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce.
PB Elsevier
SN 1047-8310
YR 2019
FD 2019-05
LK http://hdl.handle.net/10259/9772
UL http://hdl.handle.net/10259/9772
LA eng
NO This work was supported by Ministry of Economy and Competitiveness (Spain) [Grant number: ECO2017-82107-R].
DS Repositorio Institucional de la Universidad de Burgos
RD 22-dic-2024