RT info:eu-repo/semantics/article
T1 Tourism value VS barriers to booking trips online
A1 San Martín Gutiérrez, Sonia
A1 Jiménez Torres, Nadia Huitzilin
A1 Liébana-Cabanillas, Francisco
K1 Tourism value
K1 Anxiety
K1 Risk
K1 Experience
K1 Purchasing intention
K1 e-WOM
K1 Comercio electrónico
K1 Electronic commerce
K1 Consumidores-Conducta
K1 Consumer behavior
AB The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect.
PB Elsevier
SN 0969-6989
YR 2020
FD 2020-03
LK http://hdl.handle.net/10259/9775
UL http://hdl.handle.net/10259/9775
LA eng
NO Los autores desean agradecer el apoyo prestado por el Ministerio de Economía y Competitividad ( ECO2017-82107-R ) y el Ministerio de Ciencia, Innovación y Universidades , Plan Nacional de I+D+i y FEDER ( B-SEJ-209-UGR18 ).
DS Repositorio Institucional de la Universidad de Burgos
RD 21-ene-2025