RT info:eu-repo/semantics/article
T1 Fashion Photography Ontology through a Methodological Approach to pictures of Gucci and Balenciaga’s e-Commerce
A1 Heras Romano, Daniel de las
A1 García-Ergüín Maza, Marcos
K1 Fashion Photography
K1 E-Commerce
K1 Catalogue
K1 Lookbook
K1 Storytelling
K1 Balenciaga
K1 Gucci
K1 Comunicación
K1 Communication
K1 Fotografía
K1 Photography
K1 Fotografía de moda
K1 Fashion Photography
K1 Moda
K1 Fashion
K1 E-commerce
K1 Comercio electrónico
AB The arrival of the digital medium has led to a new photographic model: e-commerce imagery. This article analyzes Gucci and Balenciaga’s e-commerce images as a new form of fashion photography, taking into account the commercial success of the two brands that significantly increased the volume of online shopping in 2022. The interest relies on how clothes are exhibited on e-commerce platforms due to the ephemeral and immediate consumption on the internet. This study argues that the rise of online shopping and digital communication has influenced the representation of products on e-commerce. Consequently, the study aims to ascertain the quantity of photographs and the typology employed by ecommerce brands in showcasing their products. For this analysis, we have considered the key elements from editorial fashion photography and commercial photography through five different items: the clothed body, the gesture, the lighting, the space, and the camera shot.
PB Common Ground Research Networks
SN 2325-1379
YR 2024
FD 2024
LK http://hdl.handle.net/10259/9910
UL http://hdl.handle.net/10259/9910
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 15-ene-2025