TY - JOUR AU - Martínez Ruiz, María Pilar . AU - Izquierdo Yusta, Alicia AU - Olarte Pascual, Cristina . AU - Reinares Lara, Eva . PY - 2017 SN - 1664-1078 UR - http://hdl.handle.net/10259/4722 AB - Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward... LA - eng PB - Frontiers Media KW - antecedents KW - consequences KW - attitude KW - mobile advertising KW - permission marketing KW - emotions KW - feelings KW - Comercio KW - Commerce TI - Do affective variables make a difference in consumers behavior toward mobile advertising? DO - 10.3389/fpsyg.2016.02018 ER -