TY  - JOUR 
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
PY  - 2017
SN  - 2444-8834
UR  - http://hdl.handle.net/10259/4733
AB  - One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use...
LA  - eng
PB  - Elsevier
KW  - Attitude
KW  - Mobile
KW  - M-repurchase
KW  - Marketing
KW  - Criminal law
KW  - Derecho penal
TI  - Attitude toward m-advertising and m-repurchase
DO  - 10.1016/j.iedeen.2016.12.001
ER  -