TY  - JOUR 
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
PY  - 2012
SN  - 1833-3850
UR  - http://hdl.handle.net/10259/5276
AB  - At present, firms must face interrelated challenges in global marketing, such as the increased consumer market
internationalization and the rapid growth of emerging markets economy. In this context, the purpose of this
study is to differentiate...
LA  - eng
PB  - Canadian Center of Science and Education
KW  - country-of-origin
KW  - trust
KW  - reputation
KW  - animosity
KW  - emerging markets
KW  - Comercio
KW  - Commerce
TI  - Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention
DO  - 10.5539/ijbm.v7n17p34
T2  - International Journal of Business and Management
VL  - 7
ER  -