TY  - JOUR 
AU  - Rodríguez Torrico, Paula
AU  - San Martín Gutiérrez, Sonia
AU  - San José Cabezudo, Rebeca
PY  - 2019
SN  - 1069-6679
UR  - http://hdl.handle.net/10259/6633
AB  - The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and...
LA  - eng
PB  - Routledge, Taylor & Francis Group
KW  - Comercio
KW  - Commerce
KW  - Marketing
KW  - Tecnología
KW  - Technology
TI  - What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
DO  - 10.1080/10696679.2018.1534211
T2  - Journal of Marketing Theory and Practice
VL  - 27
M2  - 83
ER  -