TY  - JOUR 
AU  - Calderón Monge, Esther
PY  - 2017
SN  - 1049-6491
UR  - http://hdl.handle.net/10259/6826
AB  - Emotions have a social component that can be defined in terms of the experience of participation. This paper examines how Spanish citizens use Twitter to express their emotions by tweeting their opinions regarding pertinent political decisions....
LA  - spa
PB  - Routledge, Taylor & Francis Group
KW  - Emotions
KW  - Political parties
KW  - Twitter
KW  - Marketing
KW  - Política
KW  - Political science
KW  - Psicología
KW  - Psychology
TI  - Twitter to Manage Emotions in Political Marketing
DO  - 10.1080/10496491.2017.1294870
T2  - Journal of Promotion Management
VL  - 23
M2  - 359
ER  -