TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Pastor Sanz, Iván
AU  - Sendra Garcia, F. Javier
PY  - 2020
SN  - 0148-2963
UR  - http://hdl.handle.net/10259/6828
AB  - The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire based on their current...
LA  - eng
PB  - Elsevier
KW  - Responsible
KW  - Sustainability
KW  - Environment
KW  - Behavior
KW  - Self-organizing map
KW  - Empresas-Gestión
KW  - Industrial management
KW  - Comercio
KW  - Commerce
TI  - Analysis of sustainable consumer behavior as a business opportunity
DO  - 10.1016/j.jbusres.2020.07.039
T2  - Journal of Business Research
VL  - 120
M2  - 74
ER  -