TY  - JOUR 
AU  - Pérez-Villarreal, Héctor Hugo
AU  - Martínez Ruiz, María Pilar .
AU  - Izquierdo Yusta, Alicia
PY  - 2019
UR  - http://hdl.handle.net/10259/7973
AB  - This research investigated the effect of the food values, positive anticipated emotions,
attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food
restaurants in Mexico conjointly. The purpose of this study...
LA  - eng
PB  - MDPI
KW  - Food values
KW  - Positive anticipated emotions
KW  - Attitude toward the brand
KW  - Attitude toward eating a hamburger
KW  - Purchase intention
KW  - Comercio
KW  - Commerce
KW  - Alimentos
KW  - Food
TI  - Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
DO  - 10.3390/foods8090369
T2  - Foods
VL  - 8
ER  -