TY  - JOUR 
AU  - Izquierdo Yusta, Alicia
AU  - Martínez Ruiz, María Pilar .
AU  - Pérez-Villarreal, Héctor Hugo
PY  - 2021
SN  - 0969-6989
UR  - http://hdl.handle.net/10259/8215
AB  - This research aims at contributing to the integration of other constructs that have not been traditionally used in the Theory of Planned Behavior (TPB). The paper's goal is to render the TPB more relevant and effective in predicting consumer decisions...
LA  - eng
PB  - Elsevier
KW  - Theory of planned behaviour (TPB)
KW  - Food values
KW  - Subjective norm
KW  - Brand love
KW  - Behavioral loyalty
KW  - Fast food industry
KW  - Comercio
KW  - Commerce
KW  - Alimentos
KW  - Food
TI  - Studying the impact of food values, subjective norm and brand love on behavioral loyalty
DO  - 10.1016/j.jretconser.2021.102885
T2  - Journal of Retailing and Consumer Services
VL  - 65
M2  - 102885
ER  -