TY - JOUR AU - Jiménez Torres, Nadia Huitzilin AU - San Martín Gutiérrez, Sonia AU - Rodríguez Torrico, Paula PY - 2024 SN - 1747-3616 UR - http://hdl.handle.net/10259/8927 AB - Purpose: This study aims to focus on how smartphone addiction impacts young consumer behavior related to mobile technology (i.e. the compulsive app downloading tendency). After a thorough literature review and following the risk and protective... LA - eng PB - Emerald Publishing Limited KW - Smartphone addiction KW - Compulsive app downloading KW - Protective factors KW - Gen Z KW - Tecnología KW - Technology KW - Educación KW - Education KW - Psicología KW - Psychology KW - Comercio KW - Commerce TI - Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers DO - 10.1108/YC-09-2023-1870 T2 - Young Consumers ER -