TY  - JOUR 
AU  - Mastrangelo Silvera, Leonardo Martin
AU  - Calderón Monge, Esther
AU  - Huerta Zavala, Pilar Angélica
PY  - 2016
SN  - 2084-0845
UR  - http://hdl.handle.net/10259/9626
AB  - Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the...
LA  - eng
PB  - University of Finance and Management in Warsaw
KW  - Entrepreneurship
KW  - Signals
KW  - Price
KW  - Franchising
KW  - GMM
KW  - Franchise fairs
KW  - Comercio
KW  - Commerce
TI  - Franchise fairs: A relevant signal in franchise choice in social activity
DO  - 10.5709/ce.1897-9254.215
T2  - Contemporary Economics
VL  - 10
M2  - 275
ER  -