TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Ramírez-Hurtado, José M.
PY  - 2022
SN  - 1389-5753
UR  - http://hdl.handle.net/10259/9674
AB  - The appearance of social media has fostered consumers chatting with each other, comparing and recommending products and services. In the case of franchising, social media take on a yet greater importance due to brands having to achieve the expansion...
LA  - eng
PB  - Springer
KW  - Consumer engagement
KW  - Franchising
KW  - Social media
KW  - Facebook
KW  - Twitter
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Franquicias
KW  - Franchises (Retail trade)
KW  - Redes sociales en Internet
KW  - Online social networks
TI  - Measuring the consumer engagement related to social media: the case of franchising
DO  - 10.1007/s10660-021-09463-2
T2  - Electronic Commerce Research
VL  - 22
M2  - 1249
ER  -