TY  - JOUR 
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
AU  - Camarero Izquierdo, María Carmen
AU  - San José Cabezudo, Rebeca
PY  - 2019
SN  - 0736-3761
UR  - http://hdl.handle.net/10259/9691
AB  - Purpose– This paper aims to attempt to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their personality). Design/methodology/approach– Information was collected...
LA  - eng
PB  - Emerald
KW  - Typology
KW  - Video games
KW  - Personality
KW  - Motivations
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Videojuegos
KW  - Video games
TI  - What kind of video gamer are you?
DO  - 10.1108/JCM-06-2017-2249
T2  - Journal of Consumer Marketing
VL  - 36
M2  - 218
ER  -