TY  - JOUR 
AU  - Camarero Izquierdo, María Carmen
AU  - San José Cabezudo, Rebeca
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
PY  - 2021
SN  - 1546-2234
UR  - http://hdl.handle.net/10259/9695
AB  - Even though the mobile games industry has grown substantially over the last few years, one permanent challenge which remains is to monetize it and to continue reaching new players. Current players contribute to this aim by purchasing mobile game...
LA  - eng
PB  - IGI Global
KW  - Addiction
KW  - Experimential value
KW  - Mobile games
KW  - Prestige
KW  - Procedural justice
KW  - Use
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Marketing móvil
KW  - Marketing mobile
TI  - The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
DO  - 10.4018/JOEUC.20210301.oa4
T2  - Journal of Organizational and End User Computing
VL  - 33
M2  - 59
ER  -