TY  - JOUR 
AU  - Breitsohl, Jan
AU  - Jiménez Torres, Nadia Huitzilin
AU  - Roschk, Holger
PY  - 2021
SN  - 0197-2243
UR  - http://hdl.handle.net/10259/9707
AB  - In this article we offer the first survey-based study on the motivations that spur consumers to bully others about the brands they support on social media, a phenomenon we term “Consumer Brand-Cyberbullying” (CBC). Analyzing data from 1,203...
LA  - eng
PB  - Routledge
KW  - Brand identification
KW  - Cyberbullying
KW  - Facebook
KW  - Online communities
KW  - Online trolling
KW  - Social media marketing
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Ciberacoso
KW  - Cyberbullying
TI  - Investigating consumers’ motives for consumer brand-cyberbullying on social media
DO  - 10.1080/01972243.2021.1981507
T2  - The Information Society
VL  - 38
M2  - 1
ER  -