TY  - JOUR 
AU  - Heras Romano, Daniel de las
AU  - García-Ergüín Maza, Marcos
PY  - 2024
SN  - 2325-1379
UR  - http://hdl.handle.net/10259/9910
AB  - The arrival of the digital medium has led to a new photographic model: e-commerce imagery. This article analyzes Gucci and Balenciaga’s e-commerce images as a new form of fashion photography, taking into account the commercial success of the two...
LA  - eng
PB  - Common Ground Research Networks
KW  - Fashion Photography
KW  - E-Commerce
KW  - Catalogue
KW  - Lookbook
KW  - Storytelling
KW  - Balenciaga
KW  - Gucci
KW  - Comunicación
KW  - Communication
KW  - Fotografía
KW  - Photography
KW  - Fotografía de moda
KW  - Fashion Photography
KW  - Moda
KW  - Fashion
KW  - E-commerce
KW  - Comercio electrónico
TI  - Fashion Photography Ontology through a Methodological Approach to pictures of Gucci and Balenciaga’s e-Commerce
DO  - 10.18848/2325-1379/CGP/v18i01/145-159
T2  - The International Journal of Designed Objects
VL  - 18
M2  - 145
ER  -