TY  - CHAP 
AU  - Matos Cámara, Rafael Fabricio
AU  - Ochoa Hernández, Magda Lizet
AU  - Huerta Zavala, Pilar Angélica
PY  - 2021
SN  - 978-3-030-83285-8
SN  - 978-3-030-83286-5
UR  - https://hdl.handle.net/10259/11105
AB  - Oxxo is a Mexican chain of small-format convenience stores owned by FEMSA. Over the course of 30 years, it has managed to satisfy the daily needs of its customers with stores in the Mexican Republic and in other Latin American countries. Corporate...
LA  - eng
PB  - Springer
KW  - Quality of life
KW  - Environmental impact
KW  - Social marketing
KW  - Retail
KW  - Awareness raising
KW  - Marketing social
KW  - Social marketing
TI  - Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico
DO  - 10.1007/978-3-030-83286-5_24
ER  -