TY  - THES 
A3  - San Martín Gutiérrez, Sonia
AU  - Blanco Loa, Germán
PY  - 2026
UR  - https://hdl.handle.net/10259/11913
AB  - This dissertation explores the multidisciplinary intersection of marketing and psychology with the primary 
objective of analysing the impact of both disciplines on consumer behaviour. Acknowledging that 
consumption is often driven by subconscious...
LA  - eng
KW  - Marketing
KW  - Psychology
KW  - Consumer behaviour
KW  - Virtual reality
KW  - Supermarket
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Realidad virtual
KW  - Virtual reality
TI  - Marketing and psychology to better understand consumer behaviour
M3  - info:eu-repo/semantics/bachelorThesis
ER  -