TY - JOUR AU - Calderón Monge, Esther AU - Pastor Sanz, Iván AU - Huerta Zavala, Pilar Angélica PY - 2017 SN - 2071-1050 UR - http://hdl.handle.net/10259/4598 AB - As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by... LA - eng PB - MDPI KW - Franchise KW - Survival KW - Economic sustainability KW - Lasso regression model KW - Spain KW - Empresas-Gestión KW - Industrial management TI - Economic sustainability in franchising: a model to predict franchisor success or failure DO - 10.3390/su9081419 ER -