TY  - JOUR 
AU  - Méndez Aparicio, Mª Dolores
AU  - Izquierdo Yusta, Alicia
AU  - Jiménez Zarco, Ana Isabel
PY  - 2017
SN  - 1664-1078
UR  - http://hdl.handle.net/10259/4723
AB  - Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which factors influence...
LA  - eng
PB  - Frontiers Media
KW  - expectations
KW  - reputation
KW  - perceived usefulness
KW  - subjective norm
KW  - prior recommendation
KW  - Comercio
KW  - Commerce
TI  - Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes
DO  - 10.3389/fpsyg.2017.01254
ER  -