TY  - JOUR 
AU  - Rodríguez Torrico, Paula
AU  - San Martín Gutiérrez, Sonia
AU  - San José Cabezudo, Rebeca
PY  - 2020
SN  - 1468-4527
UR  - http://hdl.handle.net/10259/5649
AB  - Purpose – Nowadays some consumers consider themselves as “omnichannels” – they combine both physical
and digital channels expecting a seamless shopping experience – since they view their shopping process from a
multiple-channel viewpoint. Giving...
LA  - eng
PB  - Emerald
KW  - Omnichannel tendency
KW  - Emotions
KW  - Experiences
KW  - Digital channel
KW  - Information processing
KW  - Marketing
KW  - Tecnología
KW  - Technology
TI  - The role of omnichannel tendency in digital information processing
DO  - 10.1108/OIR-08-2019-0272
T2  - Online Information Review
VL  - 44
M2  - 1347
ER  -