TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Pastor Sanz, Iván
PY  - 2017
SN  - 2300-8814
UR  - http://hdl.handle.net/10259/5715
AB  - The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how
formal (contracts) and relational (trust) governance mechanisms affected franchisor performance
in a service sector franchise for the period...
LA  - eng
PB  - University of Finance and Management in Warsaw
KW  - single-unit franchising
KW  - multi-unit franchising
KW  - cross-franchising
KW  - trust
KW  - contract
KW  - Empresas-Gestión
KW  - Industrial management
TI  - Effects of contract and trust on franchisor performance
DO  - 10.5709/ce.1897-9254.251
ER  -