TY - JOUR AU - Calderón Monge, Esther AU - Pastor Sanz, Iván PY - 2017 SN - 2300-8814 UR - http://hdl.handle.net/10259/5715 AB - The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period... LA - eng PB - University of Finance and Management in Warsaw KW - Single-unit franchising KW - Multi-unit franchising KW - Cross-franchising KW - Trust KW - Contract KW - Gestión de empresas KW - Industrial management TI - Effects of contract and trust on franchisor performance DO - 10.5709/ce.1897-9254.251 ER -