TY  - JOUR 
AU  - Rodríguez Torrico, Paula
AU  - Trabold Apadula, Lauren
AU  - San Martín Gutiérrez, Sonia
AU  - San José Cabezudo, Rebeca
PY  - 2020
SN  - 0267-257X
UR  - http://hdl.handle.net/10259/6631
AB  - The challenge for omnichannel retailers is to offer a seamless
experience across all touchpoints. However, there is a lack of
research that provides theoretical and empirical evidence about
how firms can create such experiences. The aim of the...
LA  - eng
PB  - Taylor & Francis
KW  - Omnichannel
KW  - Seamless
KW  - Interaction
KW  - Experience
KW  - Satisfaction
KW  - Consumer
KW  - Comercio
KW  - Commerce
KW  - Empresas-Gestión
KW  - Industrial management
KW  - Marketing
TI  - Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
DO  - 10.1080/0267257X.2020.1801798
T2  - Journal of Marketing Management
VL  - 36
M2  - 1731
ER  -