TY - CHAP AU - Calderón Monge, Esther PY - 2018 SN - 978-3-319-62454-9 UR - http://hdl.handle.net/10259/6830 AB - Franchising is a form of entrepreneurship in which the franchisor identifies and exploits market opportunities and takes risks by starting businesses within the franchise. The franchise is governed by a contractual relationship between the franchisor... LA - eng PB - Springer KW - Franchise KW - Personality traits KW - Opportunistic behaviour KW - Empresas-Gestión KW - Industrial management KW - Comercio KW - Commerce KW - Psicología KW - Psychology TI - Personality Traits of the Partners and Performance in the Franchise Agreement DO - 10.1007/978-3-319-62455-6_13 ER -