TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Huerta Zavala, Pilar Angélica
AU  - Ayup González, Jannett
PY  - 2019
SN  - 1554-7191
UR  - http://hdl.handle.net/10259/6831
AB  - This paper analyses the influence of market and brand-related signals on franchisees’ decisions when choosing a franchise brand with which to open an outlet for the first time. Panel data methodology was used to analyse a sample of 1277 chains...
LA  - eng
PB  - Springer
KW  - Franchisee
KW  - Entrepreneurship
KW  - Signalling theory
KW  - Brand quality
KW  - Institutional quality
KW  - Multi-country
KW  - Empresas-Gestión
KW  - Industrial management
KW  - Comercio
KW  - Commerce
TI  - Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
DO  - 10.1007/s11365-018-0495-6
T2  - International Entrepreneurship and Management Journal
VL  - 15
M2  - 573
ER  -