TY  - JOUR 
AU  - Méndez Aparicio, Mª Dolores
AU  - Jiménez Zarco, Ana Isabel
AU  - Izquierdo Yusta, Alicia
AU  - Blázquez Resino, Juan José
PY  - 2020
UR  - http://hdl.handle.net/10259/7975
AB  - Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the...
LA  - eng
PB  - Frontiers Media
KW  - Customer digital experience
KW  - Customer satisfaction
KW  - Quality web
KW  - Customer expectations
KW  - Private customer web areas
KW  - Effect WOW
KW  - Insurance field
KW  - Co-creation
KW  - Comercio
KW  - Commerce
TI  - Customer Experience and Satisfaction in Private Insurance Web Areas
DO  - 10.3389/fpsyg.2020.581659
T2  - Frontiers in Psychology
VL  - 11
ER  -