TY  - JOUR 
AU  - Pérez-Villarreal, Héctor Hugo
AU  - Martínez Ruiz, María Pilar .
AU  - Izquierdo Yusta, Alicia
AU  - Gómez-Cantó, Carmen M.
PY  - 2020
SN  - 2071-1050
UR  - http://hdl.handle.net/10259/8310
AB  - This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food...
LA  - eng
PB  - MDPI
KW  - Food values
KW  - Hedonic benefits
KW  - Utilitarian benefits
KW  - Attitudes toward eating hamburgers
KW  - Purchase intention
KW  - Comercio
KW  - Commerce
KW  - Alimentos
KW  - Food
TI  - Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants
DO  - 10.3390/su12187749
T2  - Sustainability
VL  - 12
M2  - 7749
ER  -