TY  - JOUR 
AU  - Caro-Vela, María D.
AU  - Ramírez-Hurtado, José M.
AU  - Calderón Monge, Esther
PY  - 2024
SN  - 1554-7191
UR  - http://hdl.handle.net/10259/9625
AB  - The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold:...
LA  - eng
PB  - Springer
KW  - Franchising
KW  - Location
KW  - Outlet
KW  - ArcGis
KW  - Comercio
KW  - Commerce
TI  - Insights into the localisation of outlets: The franchising chains
DO  - 10.1007/s11365-024-00961-x
T2  - International Entrepreneurship and Management Journal
VL  - 20
M2  - 2139
ER  -