TY  - JOUR 
AU  - Calderón Monge, Esther
AU  - Huerta Zavala, Pilar Angélica
PY  - 2013
SN  - 1081-8510
UR  - http://hdl.handle.net/10259/9627
AB  - Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one...
LA  - eng
PB  - Bradley University. The Turner School of Entrepreneurship and Innovation
KW  - Business risk
KW  - Entrepreneurs
KW  - Franchise
KW  - Risk tolerance
KW  - Signaling theory
KW  - Comercio
KW  - Commerce
TI  - Performance and Risk as Signals for Setting up a Franchised Business
ER  -