TY  - JOUR 
AU  - Margaça, Clara
AU  - Calderón Monge, Esther
AU  - Sánchez Garcia, José Carlos
PY  - 2024
SN  - 1751-1062
UR  - http://hdl.handle.net/10259/9629
AB  - Purpose:
Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine...
LA  - eng
PB  - Emerald
KW  - Spain
KW  - Scale validation
KW  - Hedonic experience
KW  - Wine experience
KW  - Wine tourist motivations
KW  - Comercio
KW  - Commerce
KW  - Enología
KW  - Wine and wine making
KW  - Psicología
KW  - Psychology
TI  - Wine experience scale: validating the behavior and motivations of Spanish wine tourists
DO  - 10.1108/IJWBR-04-2023-0018
T2  - International Journal of Wine Business Research
ER  -