TY  - CHAP 
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
AU  - García-Gallego, José Manuel
PY  - 2023
SN  - 978-992-716-733-1
SN  - 978-992-716-732-4
UR  - http://hdl.handle.net/10259/9673
AB  - The present chapter explores the role of place-of-origin-related variables as antecedents of quality perception and loyalty toward American fast-food brands. The cognitive appraisal approach and the social identity theory help to propose a model that...
LA  - eng
PB  - Qatar University Press
KW  - Place-of-Origin
KW  - Perceived quality
KW  - Brand loyalty
KW  - Inner self-expressive brand
KW  - Ethnocentrism
KW  - Animosity
KW  - Cultural intelligence
KW  - Fast-food restaurants
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Consumidores-Preferencias
KW  - Consumers' preferences
KW  - Marcas comerciales
KW  - Trademarks
TI  - Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination
ER  -