TY  - JOUR 
AU  - Abdelwahab, Dalia
AU  - San Martín Gutiérrez, Sonia
AU  - Jiménez Torres, Nadia Huitzilin
PY  - 2021
SN  - 1350-231X
UR  - http://hdl.handle.net/10259/9708
AB  - This study explores how positive and negative region-of-origin biases influence the consumer tendency to switch brands. Attending the social identity and the cognitive appraisal theories, this study proposes a model that links animosity, negative...
LA  - eng
PB  - Springer
KW  - Region of origin
KW  - Regional identification
KW  - Situational regional animosity
KW  - Negative emotions
KW  - Brand switching intention
KW  - Food and beverage industry
KW  - Consumidores-Conducta
KW  - Consumer behavior
KW  - Marketing
KW  - Comercio
KW  - Commerce
TI  - Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
DO  - 10.1057/S41262-021-00260-8
T2  - Journal of Brand Management
VL  - 29
M2  - 111
ER  -