TY  - JOUR 
AU  - Jiménez Torres, Nadia Huitzilin
AU  - San Martín Gutiérrez, Sonia
AU  - Puente Domínguez, Nuria
PY  - 2019
SN  - 1047-8310
UR  - http://hdl.handle.net/10259/9772
AB  - The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility...
LA  - eng
PB  - Elsevier
KW  - Compatibility
KW  - Mobile shopping
KW  - Self-efficacy
KW  - Innovativeness
KW  - Implication
KW  - Entertainment
KW  - Comercio electrónico móvil
KW  - Mobile commerce
KW  - Consumidores-Preferencias
KW  - Consumers' preferences
TI  - The path to mobile shopping compatibility
DO  - 10.1016/j.hitech.2018.12.006
T2  - The Journal of High Technology Management Research
VL  - 30
M2  - 15
ER  -