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Do affective variables make a difference in consumers behavior toward mobile advertising?

Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia; Olarte Pascual, Cristina .; Reinares Lara, Eva .
(2017-01, Frontiers Media)

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Economic sustainability in franchising: a model to predict franchisor success or failure

Calderón Monge, Esther; Pastor Sanz, Iván; Huerta Zavala, Pilar Angélica
(2017-08, MDPI)

Artículo