Envíos recientes

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

Calderón Monge, Esther

; Redondo Rodríguez, Roger Guzmán; Ramírez-Hurtado, José M.

(2020-12, Emerald)

Artículo

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.

(2020-09, MDPI)

Artículo

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Izquierdo Yusta, Alicia

; Martínez Ruiz, María Pilar .; Pérez-Villarreal, Héctor Hugo

(2021-12, Elsevier)

Artículo

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

Martínez Ruiz, María Pilar .; Ruiz-Palomino, Pablo; Izquierdo Yusta, Alicia

; Pick, Doreén

(2023-06, Elsevier)

Artículo

The influence of food values on post–purchase variables at food establishments

Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.; Martínez Ruiz, María Pilar .; Pérez-Villarreal, Héctor Hugo

(2020-06, Emerald)

Artículo

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.; Pelegrin-Borondo, Jorge; Martínez Ruiz, María Pilar .

(2019-05, Emerald)

Artículo

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

Huete Alcocer, Nuria; Martínez Ruiz, María Pilar .; López Ruiz, Víctor Raúl; Izquierdo Yusta, Alicia

(2019-10, Frontiers Media)

Artículo

Customer Experience and Satisfaction in Private Insurance Web Areas

Méndez Aparicio, Mª Dolores; Jiménez Zarco, Ana Isabel; Izquierdo Yusta, Alicia

; Blázquez Resino, Juan José

(2020-10, Frontiers Media)

Artículo

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

(2019-08, MDPI)

Artículo

Determinants of customer experience in e-services: the case of online universities

Izquierdo Yusta, Alicia

; Jiménez Zarco, Ana Isabel; Martínez Ruiz, María Pilar .; González González, Inés

(2021-10, Fundação Escola de Comércio Álvares Penteado)

Artículo

The role of digitalization in business and management: a systematic literature review

Calderón Monge, Esther

; Ribeiro-Soriano, Domingo

(2023-03, Springer)

Artículo

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

Calderón Monge, Esther

; Huerta Zavala, Pilar Angélica

; Ayup González, Jannett

(2019-06, Springer)

Artículo

Analysis of sustainable consumer behavior as a business opportunity

Calderón Monge, Esther

; Pastor Sanz, Iván; Sendra Garcia, F. Javier

(2020-11, Elsevier)

Artículo

Twitter to Manage Emotions in Political Marketing

Calderón Monge, Esther

(2017-03, Routledge, Taylor & Francis Group)

Artículo

Ingresos netos del franquiciado: una señal para elegir franquicia en una crisis

Calderón Monge, Esther

; Huerta Zavala, Pilar Angélica

(2015-12, Fundacao Getulio Varagas (FGV))

Artículo

The effects of management and environmental factors on franchise continuity

Ayup González, Jannett; Calderón Monge, Esther

; Carrilero Castillo, Agustín

(2019-04, Taylor & Francis Group)

Artículo

Effects of contract and trust on franchisor performance

Calderón Monge, Esther

; Pastor Sanz, Iván

(2017-12, University of Finance and Management in Warsaw)

Artículo

Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador

Ayup González, Jannett; Calderón Monge, Esther

(2014-04, Elsevier)

Artículo

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes

Méndez Aparicio, Mª Dolores; Izquierdo Yusta, Alicia

; Jiménez Zarco, Ana Isabel

(2017-07, Frontiers Media)

Artículo

Do affective variables make a difference in consumers behavior toward mobile advertising?

Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

; Olarte Pascual, Cristina .; Reinares Lara, Eva .

(2017-01, Frontiers Media)

Artículo

Artículos Área de Comercialización e Investigación de Mercados: Envíos recientes

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism ﻿

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants ﻿

Studying the impact of food values, subjective norm and brand love on behavioral loyalty ﻿

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types ﻿

The influence of food values on post–purchase variables at food establishments ﻿

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain ﻿

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image ﻿

Customer Experience and Satisfaction in Private Insurance Web Areas ﻿

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? ﻿

Determinants of customer experience in e-services: the case of online universities ﻿

The role of digitalization in business and management: a systematic literature review ﻿

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis ﻿

Analysis of sustainable consumer behavior as a business opportunity ﻿

Twitter to Manage Emotions in Political Marketing ﻿

Ingresos netos del franquiciado: una señal para elegir franquicia en una crisis ﻿

The effects of management and environmental factors on franchise continuity ﻿

Effects of contract and trust on franchisor performance ﻿

Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador ﻿

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes ﻿

Do affective variables make a difference in consumers behavior toward mobile advertising? ﻿

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

The influence of food values on post–purchase variables at food establishments

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

Customer Experience and Satisfaction in Private Insurance Web Areas

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Determinants of customer experience in e-services: the case of online universities

The role of digitalization in business and management: a systematic literature review

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

Analysis of sustainable consumer behavior as a business opportunity

Twitter to Manage Emotions in Political Marketing

Ingresos netos del franquiciado: una señal para elegir franquicia en una crisis

The effects of management and environmental factors on franchise continuity

Effects of contract and trust on franchisor performance

Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes

Do affective variables make a difference in consumers behavior toward mobile advertising?