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dc.contributor.authorJiménez Torres, Nadia Huitzilin 
dc.contributor.authorSan Martín Gutiérrez, Sonia 
dc.date.accessioned2020-04-17T20:01:07Z
dc.date.available2020-04-17T20:01:07Z
dc.date.issued2012-09
dc.identifier.issn1833-3850
dc.identifier.urihttp://hdl.handle.net/10259/5276
dc.description.abstractAt present, firms must face interrelated challenges in global marketing, such as the increased consumer market internationalization and the rapid growth of emerging markets economy. In this context, the purpose of this study is to differentiate between cognitive and affective components of the country–of-origin (reputation of firms from a country–of-origin and animosity) and frame them as antecedents of trust and purchase intention. The study supports the view that the reputation of firms from the country–of-origin helps to engender trust in international markets and indirectly impacts purchase intention. Also, this study analyses the mediation role that trust plays in the relationship between reputation of firms from the country–of-origin, consumer animosity and purchase intention.en
dc.description.sponsorshipUASLP/PROMEP/103.5/11/6650, SNI/CONACYT: 53181 and UASLP-FAI: C12-FAI-03-08.08.es
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherCanadian Center of Science and Educationes
dc.relation.ispartofInternational Journal of Business and Management. 2012, V. 7, n. 17, p. 34-42es
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectcountry-of-originen
dc.subjecttrusten
dc.subjectreputationen
dc.subjectanimosityen
dc.subjectemerging marketsen
dc.subject.otherComercioes
dc.subject.otherCommerceen
dc.titleEmerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intentionen
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttp://dx.doi.org/10.5539/ijbm.v7n17p34es
dc.identifier.doi10.5539/ijbm.v7n17p34
dc.relation.projectIDinfo:eu-repo/grantAgreement/UASLP/PROMEP/103.5/11/6650
dc.relation.projectIDinfo:eu-repo/grantAgreement/SNI/CONACYT:53181
dc.relation.projectIDinfo:eu-repo/grantAgreement/UASLP-FAI: C12-FAI-03-08.08
dc.identifier.essn1833-8119
dc.journal.titleInternational Journal of Business and Managementes
dc.volume.number7es
dc.issue.number17es
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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