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dc.contributor.authorRodríguez Torrico, Paula 
dc.contributor.authorSan José Cabezudo, Rebeca
dc.contributor.authorSan Martín Gutiérrez, Sonia 
dc.date.accessioned2020-05-19T13:43:51Z
dc.date.available2020-05-19T13:43:51Z
dc.date.issued2017-03
dc.identifier.issn0747-5632
dc.identifier.urihttp://hdl.handle.net/10259/5305
dc.description.abstractIn the past, consumers used to go to brick-and-mortar stores to gather information and often concluded their shopping there, with the physical store probably being one of their few sources of product information. Nowadays, with the arrival of digital devices, the number of sources of information has grown. Consumers tend to combine these with brick-and-mortar establishments both to search and buy, leading to the emergence of omnichannel behavior. In this context, there is a lack of research which considers online and mobile devices separately. The aim of the present study is to analyze how two individual traits –impulsiveness and need for touch– influence the use of each device in the omnichannel decision-making process. Results from a sample of 284 real digital (online and/or mobile) shoppers of clothes confirm that personal traits influence omnichannel consumer behavior. Results show that impulsive shoppers make greater use of mobile devices whereas individuals with high need for touch are more predisposed to use online devices in their omnichannel process. Besides, the effect of individual demographics is taken into account. Finally, we discuss the paper's contributions and outline the actions which managers can engage in so as to succeed in omnichannel retail.en
dc.description.sponsorshipMinistry of Economy, Industry and Competitiveness (Research Projects ECO2012-36275 and ECO2014-53060-R)es
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherElsevieres
dc.relation.ispartofComputers in Human Behavior. 2017, V. 68, p. 465-471es
dc.subjectOmnichannelen
dc.subjectImpulsivenessen
dc.subjectNeed for touchen
dc.subjectMobile devicesen
dc.subject.otherComercioes
dc.subject.otherCommerceen
dc.titleTell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavioren
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttps://doi.org/10.1016/j.chb.2016.11.064es
dc.identifier.doi10.1016/j.chb.2016.11.064
dc.relation.projectIDinfo:eu-repo/grantAgreement/MINECO/ECO2012-36275
dc.relation.projectIDinfo:eu-repo/grantAgreement/JCyL/ECO2014-53060-R
dc.journal.titleComputers in Human Behaviores
dc.volume.number68es
dc.page.initial465es
dc.page.final471es
dc.type.hasVersioninfo:eu-repo/semantics/submittedVersiones


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