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dc.contributor.authorCalderón Monge, Esther 
dc.contributor.authorPastor Sanz, Iván
dc.date.accessioned2021-04-20T07:57:35Z
dc.date.available2021-04-20T07:57:35Z
dc.date.issued2017-12
dc.identifier.issn2300-8814
dc.identifier.urihttp://hdl.handle.net/10259/5715
dc.description.abstractThe franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008¬2015. Using the SOM method in the empirical analysis, the results revealed that trust-based governance was more prominent than contractbased governance in the multi-unit franchise network and the cross-franchising network, negatively affecting franchisor performance in the multi-unit franchise network and positively affecting franchisor performance in the cross-franchising network. In contrast, contracts were more prominent than trust in single-unit franchising, negatively affecting franchisor performance. The primary practical implication is that the franchisor should prevent franchisees in the MUF network from opening new outlets in the same city and competing for the existing outlet’s customers.en
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherUniversity of Finance and Management in Warsawen
dc.relation.ispartofContemporary economics. 2017, V. 11, n. 4, p. 383-400en
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectSingle-unit franchisingen
dc.subjectMulti-unit franchisingen
dc.subjectCross-franchisingen
dc.subjectTrusten
dc.subjectContracten
dc.subject.otherGestión de empresases
dc.subject.otherIndustrial managementen
dc.titleEffects of contract and trust on franchisor performanceen
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttp://www.ce.vizja.pl/en/issues/volume/11/issue/4#art513es
dc.identifier.doi10.5709/ce.1897-9254.251
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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