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dc.contributor.authorPérez-Villarreal, Héctor Hugo
dc.contributor.authorMartínez Ruiz, María Pilar .
dc.contributor.authorIzquierdo Yusta, Alicia 
dc.date.accessioned2023-11-09T12:30:09Z
dc.date.available2023-11-09T12:30:09Z
dc.date.issued2019-08
dc.identifier.urihttp://hdl.handle.net/10259/7973
dc.description.abstractThis research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the consumer´s intention to buy. Data was collected from a survey of 512 Mexicans fast-food consumers. Structural equation modeling was used to test the hypothesized associations. The results showed that food values and positive anticipated emotions absolutely impact the attitude toward the brand, which impacts the purchase intention of the Mexican consumers. Nonetheless, the positive anticipated emotions impact stronger than food values, and the best way to get a purchase intention is toward the attitude of the brand rather than attitude toward eating a hamburger. The authors discussed inferences and suggestions for consumer approaches.en
dc.description.sponsorshipThis research was funded by Universidad Popular Autónoma del Estado de Puebla (UPAEP), Sistemas de Información de Marketing: Sistemas de información, modelización y gestión para la toma de decisiones en Marketing and the APC was funded by UPAEP.en
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherMDPIes
dc.relation.ispartofFoods. 2019, V. 8, n. 9, 369es
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectFood valuesen
dc.subjectPositive anticipated emotionsen
dc.subjectAttitude toward the branden
dc.subjectAttitude toward eating a hamburgeren
dc.subjectPurchase intentionen
dc.subject.otherComercioes
dc.subject.otherCommerceen
dc.subject.otherAlimentoses
dc.subject.otherFooden
dc.titleTesting Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?en
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttps://doi.org/10.3390/foods8090369es
dc.identifier.doi10.3390/foods8090369
dc.identifier.essn2304-8158
dc.journal.titleFoodsen
dc.volume.number8es
dc.issue.number9es
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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