RT info:eu-repo/semantics/conferenceObject
T1 The emergent long tail business model in the airline industry. The case of Volotea
A1 Mateu Céspedes, José María
A1 García Torregrosa, Alba María
K1 Industria aérea
K1 Airline industry
K1 Ingeniería civil
K1 Civil engineering
K1 Transporte
K1 Transportation
AB We analysed to what extent the business model of the Spanish airline Volotea can beunderstood as a distinct business model. We characterized this emergent business model,comparing it to other models applied in the short haul market. We conclude that this businessmodel can be described as a long tail business model in the airline industry. We also pointout that this emergent model can support a blue ocean strategy in some mature markets,although this strategy would require opening the business’ black box to analyse it at theactivity level.
PB Universidad de Burgos. Servicio de Publicaciones e Imagen Institucional
SN 978-84-18465-12-3
YR 2021
FD 2021-07
LK http://hdl.handle.net/10259/6868
UL http://hdl.handle.net/10259/6868
LA eng
NO Trabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgos
DS Repositorio Institucional de la Universidad de Burgos
RD 27-abr-2024