RT info:eu-repo/semantics/article
T1 Determinants of customer experience in e-services: the case of online universities
T2 Determinantes da experiência do cliente com serviços eletrônicos: o caso das universidades online
A1 Izquierdo Yusta, Alicia
A1 Jiménez Zarco, Ana Isabel
A1 Martínez Ruiz, María Pilar .
A1 González González, Inés
K1 Student experience
K1 Website quality
K1 Brand assessment
K1 Virtual learning environment
K1 Virtual universities
K1 Experiência do aluno
K1 Qualidade do site
K1 Avaliação da marca
K1 Ambiente virtual de aprendizagem
K1 Universidades virtuais
K1 Comercio
K1 Commerce
K1 Universidades
K1 Universities and colleges
AB The study analyzes the key drivers of consumer experience in e-services, with  the  particular  goal  of  defining  and  quantifying  the  influence  of  website  quality and university brand assessments on the experience of consumers who are students of a virtual university.
PB Fundação Escola de Comércio Álvares Penteado
SN 1806-4892
YR 2021
FD 2021-10
LK http://hdl.handle.net/10259/7971
UL http://hdl.handle.net/10259/7971
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 09-may-2024