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    Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/4733

    Título
    Attitude toward m-advertising and m-repurchase
    Autor
    Jiménez Torres, Nadia HuitzilinAutoridad UBU Orcid
    San Martín Gutiérrez, SoniaAutoridad UBU Orcid
    Publicado en
    European Research on Management and Business Economics. 2017, V. 23, n. 2, p. 96-102
    Editorial
    Elsevier
    Fecha de publicación
    2017-05
    ISSN
    2444-8834
    DOI
    10.1016/j.iedeen.2016.12.001
    Résumé
    One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (m-advertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market.
    Palabras clave
    Attitude
    Mobile
    M-repurchase
    Materia
    Marketing
    Criminal law
    Derecho penal
    URI
    http://hdl.handle.net/10259/4733
    Versión del editor
    https://doi.org/10.1016/j.iedeen.2016.12.001
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    Jiménez-ER_2017.pdf
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    311.3Ko
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