Mobile phones have become a highly personal tool for individuals and have
revolutionized many aspects of travellers’ lives. Indeed, mobile phones can
be considered an integral part of travellers’ trip routines, thus engendering
strong feelings of attachment to them. Following the stimulus–organism–
response model, this paper analyses how certain stimuli (travellers’
addiction to their device, perceived control, perceived entertainment, and
subjective norms) influence travellers’ mobile phone attachment (MPA)
and intention to purchase travel using the device. The results of this
model show the importance of personal and environmental factors in
increasing MPA and reveal how this attachment positively influences
intention toward mobile shopping for travel-related purchases. This work
proposes a model in both the mobile and travel contexts with MPA as the
central variable. As such, this paper contributes to the academic literature
and yields several recommendations for business practice.
