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    Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/6167

    Título
    In search of the roots of corporate reputation management: Being a consistent corporate social performer
    Autor
    Pérez Cornejo, ClaraUBU authority Orcid
    Quevedo Puente, Mª EstherUBU authority Orcid
    Wilson, Alan
    Publicado en
    Business Ethics, the Environment & Responsibility. 2022, V. 31, n. 1, p. 4-16
    Editorial
    Wiley
    Fecha de publicación
    2022-01
    ISSN
    2694-6416
    DOI
    10.1111/beer.12386
    Abstract
    Corporate social performance (CSP) has received a particularly high share of attention as one of the main determinants of corporate reputation. However, few studies have tested the extent to which the relationship between CSP and corporate reputation may be affected by industry, country, or other context-related variables. Besides, some conceptual thinking suggests that the impact of CSP on corporate reputation may vary according to the level of consistency of a firm's behaviors. However, this view has not been empirically addressed. For this reason, the main objective of this study is to explore the impact of consistency in CSP management on corporate reputation. Specifically, we analyze both the effect of CSP internal consistency (or consistency between environmental and social performance) and CSP consistency over time on corporate reputation. The results based on data from an international sample of 133 companies for the period 2011 to 2016, support either CSP internal consistency or CSP consistency over time (positive increment of CSP over time) positively affecting corporate reputation. The results also confirm the moderation effect of CSP internal consistency on the relationship between CSP and corporate reputation. These results reveal that consistency in social responsibility management helps a firm to consolidate its corporate reputation.
    Palabras clave
    Corporate reputation
    Corporate social performance
    CSP consistency
    Stakeholder approach
    Materia
    Gestión de empresas
    Industrial management
    URI
    http://hdl.handle.net/10259/6167
    Versión del editor
    https://doi.org/10.1111/beer.12386
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