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    Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/8038

    Título
    The use of emotions in 2019 European Elections campaign materials
    Autor
    García Hípola, Giselle
    Antón Merino, JavierAutoridad UBU Orcid
    Pérez Castaños, SergioAutoridad UBU Orcid
    Publicado en
    Rocznik Integracji Europejskiej. 2021, n. 15, p. 53-69
    Editorial
    Poznań Wydawnictwo Naukowe UAM
    Fecha de publicación
    2021
    ISSN
    1899-6256
    DOI
    10.14746/RIE.2021.15.4
    Résumé
    This research analyses three fundamental questions to determine how, when and by whom emotions are used in campaign materials (political propaganda). Focusing on the 2019 European elections we carry out a three-phase analysis. Firstly, we check the use of rational content against content that appeals to voters’ emotions. Secondly, we observe which of these emo tions are channelled towards the use of negative strategies and, therefore, identifying who is the object of this attack. And lastly, we determine which party families make the most use of humorous content since this resource is believed to be part of an appeal to voter’s feelings and, therefore, it is essential to know if there are differences between political groups. Considering this analytical strategy, the structure of the work begins with the contextualisation of the 2019 European elections to focus, later, on highlighting the importance of electoral campaigns as a given time when communicative activity intensifies. Once the importance of electoral campaigns has been defined the article analyses how campaign materials, in a general context of political propaganda, are one of the most powerful tools. In this sense, the analytical strategy of political parties’ campaign materials can be said to focus on the use of emotions. Data from the European Elections Monitoring Center (EEMC) has been used not only for theoretical contextualization, but throughout the whole paper.
    Palabras clave
    Emotions
    Electoral Campaigns
    Campaigns Materials
    Elections
    European Union
    Materia
    Política
    Political science
    Comunicación
    Communication
    URI
    http://hdl.handle.net/10259/8038
    Versión del editor
    https://doi.org/10.14746/rie.2021.15.4
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    García-rie_2021.pdf
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