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    Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/9769

    Título
    Achieving customers’ repurchase intention through stimuli and site attachment
    Autor
    Prodanova, JanaUBU authority Orcid
    San Martín Gutiérrez, SoniaUBU authority Orcid
    Jiménez Torres, Nadia HuitzilinUBU authority Orcid
    Publicado en
    Journal of Organizational Computing and Electronic Commerce. 2020, V. 30, n. 3, p. 187-208
    Editorial
    Taylor and Francis
    Fecha de publicación
    2020
    ISSN
    1091-9392
    DOI
    10.1080/10919392.2020.1739395
    Abstract
    Despite its widespread use as a purchase channel, the Internet still provokes consumer concerns when it comes to the acquisition of high-involvement services, such as travel. This study, therefore, explores customers’ intentions to repeat their online travel purchases, depending on the level of attachment they develop with a website, as is driven by high- and low-task relevant website characteristics. With an innovative, electronic Stimulus–Organism–Response model that introduces a new site attachment variable, this study reveals that, among experienced online travel purchasers, service quality, security and privacy issues, and entertainment all function as stimuli to incite affective, cognitive, and social activity and thereby enhance site attachment. This site attachment, in turn, evokes beneficial customers’ responses, in the form of increased intentions to purchase travel services online again. With this distinctive approach to observing customers’ reactions to and interaction with websites, this study establishes several strategic implications that can help companies enhance their service features and provision, as well as ensure lasting relationships with their customers.
    Palabras clave
    Online purchase
    Repurchase intentions
    Attachment
    SOR
    Second-order
    Service quality
    Security and privacy
    Entertainment
    Travel services
    Materia
    Comercio electrónico
    Electronic commerce
    Consumidores-Conducta
    Consumer behavior
    URI
    http://hdl.handle.net/10259/9769
    Versión del editor
    https://doi.org/10.1080/10919392.2020.1739395
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    Atribución-NoComercial 4.0 Internacional
    Documento(s) sujeto(s) a una licencia Creative Commons Atribución-NoComercial 4.0 Internacional
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